What is it Like to Shop at Jack’s of Fiji?
Step into a world where iconic green logos and intricately carved totems beckon you into a uniquely Fijian shopping experience. Jack’s of Fiji isn’t just a store; it’s a staple of Fiji’s high street and boutique shopping scene that captures the essence of the islands.
As a couple of travel writers who have shopped our way across the South Pacific (Laura and Robin here, hi!), we were thrilled to dive into this Fijian-owned department store during our recent two-month research trip.
We explored Jack’s stores in Nadi Town, Suva, Sigatoka, Port Denarau, Damodar City, and Savusavu – and let us tell you, it was quite the shopping adventure!
From hidden gems in their expansive department stores to boutique offerings, Jack’s of Fiji offers a shopping experience that’s uniquely Fijian.
In this review, we’ll take you on a journey through our favourite finds, share our insights on the shopping experience, and give you the lowdown on the what, where, and who of this Fijian retail giant.
So, grab your shopping list and let’s explore what makes Jack’s of Fiji a must-visit destination for both locals and tourists alike. (Trust us, you’ll want to leave some extra room in your suitcase for this one!)
Table of Contents
The Short Read: Retail Paradise – Discover Jack’s of Fiji
Step into Jack’s of Fiji, a treasure trove of authentic Fijian crafts and souvenirs. This iconic chain offers a shopping adventure for every taste and budget. From stunning South Pacific pearls to traditional tanoa bowls and intricately carved mako masks, the stores are a feast for the eyes.
Visit the flagship store in Nadi Town to try on vibrant bula shirts. For practical souvenirs and stylish tropical wear, Jack’s has you covered. Their range includes everything from magnets to elegant dresses.
Beyond shopping, Jack’s of Fiji offers hidden gems like Baravi Handicrafts on the Coral Coast, perfect for a road trip pitstop. In Suva, escape to Lazy Beans Café upstairs for a break and a view. What sets Jack’s apart is their commitment to supporting local artisans.
With 11 exclusive brands and a focus on locally-made products, your purchase contributes to Fiji’s economy. Whether you’re after authentic crafts, practical souvenirs, or stylish beachwear, Jack’s of Fiji is a must-visit destination.
Remember, each store is unique, so grab that perfect memento when you see it!
- Open daily with various hours depending on location. Department stores are typically open from 8 am to 7 pm, while boutique stores, including at Denarau, are open until 9 pm.
- Location: Nadi, Port Denarau, Sigatoka, Suva, MHCC Shopping Complex, Suva, Damodar City Centre, Suva, Rups Mall, Nakasi, Nausori, Lautoka, Ba, Labasa, Savusavu.
- More info: www.jacksfiji.com
Now, let’s jump into the details with our full Jack’s of Fiji review…
© FijiPocketGuide.comA Shopper’s Paradise: Jack’s of Fiji
As we stepped into Jack’s of Fiji, we were greeted with warm bula smiles, setting the perfect tone for our shopping adventure. This iconic chain of stores is a treasure trove of authentic Fijian crafts and souvenirs, offering something for every taste and budget.
A Feast for the Eyes
The first thing that caught our eye, especially in the Nadi, Sigatoka and Suva stores, was the soft lighting illuminating an impressive array of South Pacific pearls. But that was just the beginning! Every wall and shelf space was adorned with authentic Fijian crafts.
We marvelled at the tanoa bowls used in traditional kava ceremonies, intricately carved mako masks, and cute lali drums (you’ll recognise these at your resort or when it’s church time in the villages). The tapa (masi) clothes featuring traditional motifs were stunning, and our personal favourite was the beautifully crafted maps of Fiji.
Something for Everyone
Robin couldn’t help but pick up a war club (boys will be boys!), while Laura was drawn to the more practical souvenirs. If you’re after those quintessential holiday mementos like magnets, keychains, or Fiji Bitter beer holders, they’ve got you covered.
© FijiPocketGuide.comThe Flagship Store Experience
The Nadi Town store of Jack’s of Fiji is particularly impressive. Don’t miss the upstairs section, where Robin had a lot of fun trying on bula shirts.
For those seeking more versatile pieces, the locally oriented store next door offers stylish options that work well both in Fiji and back home.
Tropical Fashion Finds
What really impressed us across all of the Jack’s of Fiji stores was the clothing selection. Forget your run-of-the-mill “I Love Fiji” t-shirts – Jack’s of Fiji offers a fantastic range of tropical wear that wouldn’t look out of place in a local’s wardrobe.
As mentioned, we particularly loved the colourful bula shirts, perfect for embracing the Fiji vibe. Laura was particularly smitten with the Rip Curl range of stylish surfwear. And for those looking for something a bit more elegant, there was an array of flowy, tropical dresses – a rare find for us holidaymakers from New Zealand!
© FijiPocketGuide.comFiji Mabe Pearl Collection
During our visit to Jack’s of Fiji in Denarau, we stumbled upon a truly unique treasure: the Fiji Mabe Pearl collection. These aren’t your average pearl necklaces, folks! What sets Mabe pearls apart is their formation between the oyster’s membrane and shell, allowing artisans to get creative with shaping and engraving.
We were particularly impressed by the incorporation of traditional Fijian tapa designs. The entire process, from farming to crafting, happens right here in Fiji. The final designs are completed at Jack’s workshop near Nadi. It’s not just about beautiful jewellery; this project is all about ethics and community.
Local Fijian women in remote areas care for the oysters and receive income from pearl sales. We found the necklaces, priced between FJ$99 and FJ$199, to be the most popular items. The store attendant told us that customers love the teardrop shapes and golden tones.
© FijiPocketGuide.comDiscover Hidden Gems at Jack’s of Fiji
While we’ve already raved about the overall shopping experience at Jack’s of Fiji, there’s so much more to discover beyond the racks of colourful clothing and shelves of souvenirs.
Let us take you on a journey through some of the hidden gems and alternative experiences we stumbled upon during our island-hopping adventure.
A Roadtrip Oasis: Baravi Handicrafts
Fancy a pit stop with a twist? Baravi Handicrafts, a Jack’s of Fiji-owned store along the Queens Road on the Coral Coast, is the perfect place to stretch your legs and indulge in some retail therapy. This unexpected gem offers a beautiful selection of carvings, clothing, and jewellery, making it well worth stumbling upon during your Fijian road trip.
The on-site café caters to all appetites, serving everything from quick takeaway pies to sit-down dinners. Be sure to try their must-try Indo-Fijian thalis, pizzas, and burgers; a delightful culinary adventure awaits!
Urban Oasis: Lazy Beans Café
Need a break from the hustle and bustle of shopping in Suva? Head upstairs at the Jack’s of Fiji store to discover Lazy Beans Café. This hidden retreat offers a perfect escape with its balcony seating overlooking Suva’s historical streets.
From here, you can admire the city’s colonial architecture while enjoying some of the best WiFi in town (or, dare we say, in all of Fiji!). It’s the ideal spot to recharge your batteries (both literal and metaphorical) before diving back into your shopping spree.
© FijiPocketGuide.comPractical Perks
Jack’s of Fiji goes beyond just selling trinkets and treasures. They’ve thought of everything to make your shopping experience smooth sailing.
Their shipping services work with courier companies to ship larger items back home, solving any worries about luggage space if you’ve found the perfect statement piece.
Unlike many shops in Fiji, Jack’s also accepts a wide range of payment methods, ensuring your purchases are hassle-free. These thoughtful touches truly elevate your shopping experience, making Jack’s of Fiji a cut above the rest.
A Treasure Hunt Across Stores
Here’s a top tip from our island-hopping experience: each Jack’s of Fiji store is unique! We quickly learned not to say, “Oh, we’ll just pick that up at the next store.” The inventory varies between locations, so our advice is to snag that cute find when you see it.
While the Nadi Town store boasts the best variety (don’t miss the Corner Café just behind for a mid-shop pick-me-up), every Jack’s of Fiji has something special to discover.
Bargain Hunter’s Delight
For those who love a good deal, keep your eyes peeled for Jack’s of Fiji Discount stores. We’ll leave the thrill of discovering these bargain havens to you – after all, half the fun is in the hunt!
© FijiPocketGuide.comSupporting Local Artisans
As we’ve already shared our excitement about the shopping experience and hidden gems at Jack’s of Fiji, let’s dive into the brand itself. This locally-owned business doesn’t just stock imported brands; they’ve cultivated 11 exclusive brands of their own, including QAQA, SAC, FIRSTRIBE, Katchi Kids, and Jackie K.
We were particularly drawn to the FIRSTRIBE surf wear – perfect for those Fijian beach days!
What truly sets Jack’s of Fiji apart is their unwavering commitment to supporting local craftspeople and businesses. By focusing primarily on locally-made products rather than imports, they’ve become one of the largest contributors to Fiji’s local industry.
It’s heartening to know that our purchases indirectly support hundreds of people in villages and towns across the Fiji islands. (Talk about shopping with a purpose!)
The Jack’s of Fiji story is one of remarkable growth and community impact. From its humble beginnings as a small handicraft and souvenir store in 1969, it has blossomed into a beloved brand catering to both locals and tourists.
This growth is evident in the quality and variety of products on offer, as well as the warm, welcoming atmosphere in each of their stores.
© FijiPocketGuide.comConclusion
As travel writers who’ve explored Fiji’s shopping scene extensively during our two-month research trip, we can confidently say that Jack’s of Fiji stands out as a must-visit destination for any traveller looking to bring home a piece of these beautiful islands.
Whether you’re after authentic Fijian crafts, practical souvenirs, or stylish beachwear, Jack’s offers a shopping experience that’s sure to delight. The friendly staff and wide range of products make it the perfect place to find a memento of your Fijian adventure.
But what truly sets Jack’s apart is its deep connection to the local community. By choosing to shop here, you’re not just picking up a souvenir; you’re actively supporting Fiji’s local economy.
So, next time you’re in Fiji, make sure to pop into a Jack’s store. Trust us, you’ll come away with more than just a sulu or a bottle of coconut oil – you’ll have the satisfaction of knowing your retail therapy is making a real difference. Now that’s what we call smart shopping!
The Details
- Departmental Stores
Nadi
Port Denarau
Sigatoka
Suva
MHCC Shopping Complex, Suva
Damodar City Centre, Suva
Rups Mall, Nakasi
Nausori
Lautoka
Ba
Labasa
Savusavu - Boutique Stores
Island Artifacts, Port Denarau
Yanuyanu, Port Denarau
By the Sea, Port Denarau
Sheraton Fiji Resort
The Westin Denarau Island Resort & Spa
Sofitel Fiji Resort & Spa
Tokatoka Resort Hotel
Double Tree Resort by Hilton Fiji
Fiji Marriott Resort Momi Bay
Intercontinental Fiji Golf Resort & Spa
Shangri-La’s Fijian Resort
Outrigger on The Lagoon
The Warwick Fiji Resort & Spa
The Pearl Resort & Spa - Concept Stores
Taki Fiji Bitter Shop, Port Denarau
Rip Curl, Port Denarau
Rip Curl, Nadi International Airport
Baby Jack’s - Open daily with various hours depending on location. Department stores are typically open from 8 am to 7 pm, while boutique stores, including at Denarau, are open until 9 pm.
- More info: www.jacksfiji.com
Alternative Shopping Options in Fiji
If you’re all shopped out at Jack’s of Fiji, or you want to compare your options for shopping in Fiji, we list alternative stores in the following guides:
- The Guide to Shopping in Fiji + The Best Places to Shop
- 20 Best Souvenirs & Gifts from Fiji
- Information, Shops & Services in Fiji
Finally, discover more experiences across Fiji in the 101 Things to Do in Fiji: The Ultimate List.
Sources:
The information in this guide has been compiled from our extensive research, travel and experiences across Fiji and the South Pacific, accumulated over more than a decade of numerous visits to each destination. Additional sources for this guide include the following:
- Tourism Fiji (General travel advice - Updated [2025])
- Fiji Hotel and Tourism Association (Tourism trade association - Updated [2025])
- SPTO (Pacific tourism advice - Updated [2025])
- Ministry of Tourism and Civil Aviation (Tourism statistics - Updated [2025])
- Land Transport Authority (Road safety advice - Updated [2025])
- Fiji Immigration (Visa and immigration advice - Updated [2025])
- Fiji Revenue & Customs Service (Customs and visitor taxes - Updated [2025])
- Biosecurity Authority of Fiji (Biosecurity advice - Updated [2025])
- Fiji Meteorological Service (Weather forecast and warnings - Updated [2025])
- Fiji Bureau of Statistics (Statistics and travel data - Updated [2025])
- Safe Travel (New Zealand travel advisory for Fiji - Updated [2025])
- Smart Traveller (Australia travel advisory for Fiji - Updated [2025])
- Travel.State.Gov (U.S. travel advisory for Fiji - Updated [2025])
Our editorial standards: At Fiji Pocket Guide, we uphold strict editorial standards to ensure accurate and quality content.

About The Author
Laura (Lora) S.
This article was reviewed and published by Laura, editor in chief and co-founder of Fiji Pocket Guide. Since arriving solo in the South Pacific over 10 years ago with nothing but a backpack and a background in journalism, her mission has been to show the world how easy (and awesome) it is to explore a paradise such as Fiji. She knows the islands inside-out and loves sharing tips on how best to experience Fiji’s must-dos and hidden gems. Laura is also editor of several other South Pacific travel guides.




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